Shukr Sizing

You may have noticed that Shukr is having a sale again. 25% already discounted clothing, even on their sale corner items! Check out their Instagram for codes on the Black Friday sale, and free shipping on orders of 50$+! If you spend 100$ or more shipping is free for Canada even without the code, and…

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Adapting the wrong lines for your body

Last week I told you about going along with our natural lines, and not getting stuck with the three measurements of bust, waist and hips ratios. Here is a perfect example of vertical lines, wide, structured garments doing absolutely nothing for me. But I LOVED this coat’s concept, I loved the golden zipper details, I…

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Shukr Sizing

You may have noticed that Shukr is having a sale again. 25% already discounted clothing, if you spend 100$ or more. If you spend 150$ or more shipping is free for Canada, and you’ll get your duty back if you’re in a country that has a trade deal with Jordan. I’ve had a few people…

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Ideology – Ideologia

English False consciousness is a natural occurrence of the simple fact of being human: every day we have to make decisions of varying importance based on little or even no prior knowledge. There are other decisions that we take, though not necessary for survival. These often times imply a certain judgement which we should theoretically…

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Am I a Minimalist After All?

I recently wrote a post titled Why I’m not a Minimalist, and my dear sister commented on my FB page explaining that Minimalism isn’t just about getting rid of stuff, it’s about simplifying life so we have more time for loved ones, she also brought to my attention that there is at least one very…

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Who Made my Clothes?

  I’ve been taking a free online course offered at the University of Exeter in association with the Fashion Revolution group, which was formed after the infamous Rana Plaza clothing factory collapse in Bangladesh five years ago. Through it I was hoping to learn more about how to become a better informed fashion consumer, how to…

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Shukr Sale

From Canada Add AFTEREID20 to get an extra 20% the already discounted items in their After Eid Sale (some items are already 58% off!). You can get some real deals! And with Shukr, you can be sure you’re getting the best quality, at the highest ethical standards, with an ecologically minded approach to production. So…

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Conscientious Clothes Shopping for Kids

As you know from previous blogposts, I am concerned about the clothes I purchase, not just for myself, but for my kids as well. I have four kids, so this can be quite a challenge. I fear that I may have given you the impression that I am unsympathetic to the plight of the average…

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Why I’m not a Minimalist

Although I grew up wearing hand-me-downs, shopping at thrift-shops, and searching for clearance deals, recycling, reusing and reducing like a pro (a must in most European cities), I have travelled and lived in parts of the world where the requirements and habits were much less rigorous. In North America for example, the cost of living…

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Why Fashion Matters

At first glance, you might think that fashion is as superficial a topic as there ever was, and let me tell you from the get-go that I agree with you, to a certain point. I think we can all concur that there are deeper, more urgent, more important issues in life than worrying about clothes,…

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